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The Backbone of a Successful Dental Startup: Finance, Tech, and Marketing Foundations (New Dentist Event, In-Person)
Address: 622 3rd Ave, Floor 9, New York, New York
NYCDS New Dentist Members/Residents: FREE
ADA New Dentist Members: $15
NON-Members: $29
Program Description:
Starting your dental career can be exciting, but knowing where to begin is often the biggest challenge. That's why we've created this course to give new dentists the knowledge and guidance they need to confidently build a successful practice. Learn directly from three industry experts specializing in dental finance, technology, and marketing, and gain the essential foundation to launch your startup with confidence. During our interactive panel discussion, you’ll also have the opportunity to ask questions and get personalized answers to your biggest concerns, so you leave with clarity on your next steps.
Before the panel discussion starts...The first few people who arrive will also be able to receive complimentary headshots!
Key Takeaways:
Financing Foundations:
- Debunking concerns and misconceptions doctors have when considering financing a startup
- Key factors doctors should consider when preparing for loan approval
- Typical budget allocation strategies startups use after receiving funding
IT and Marketing systems/softwares Foundations:
- What a strong IT foundation looks like within a modern dental practice
- Everything IT connects to within a practice including CBCTs, hardware, software, phones, security, and operational systems
- Why having a dental-specific IT partner is critical for long-term success and support
Branding & Marketing Foundations:
- When the right time is to begin marketing a startup practice and the difference between branding and marketing
- The importance of owning all digital assets and building a strong branding foundation from the beginning
- Leveraging organic social media content and storytelling during the startup and launch phase
Meet The Experts:
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Max Schillinger | Vice President, We Capture Media | Managing Partner, WeCapture Dental
Max Schillinger is the Co-Founder and Managing Partner of WeCapture Dental, a full-service dental marketing agency under parent company WeCapture Media, that partners with startup and growth-stage practices to build strong brands and scalable marketing systems from the ground up. He also serves as Vice President of Business Development at WeCapture Media, a multi-sector media and marketing company. His work sits at the intersection of branding, content strategy, automation, and business development, with a focus on helping new dentists own their digital presence from day one. Max is passionate about speaking with new doctors on branding and marketing execution for startup practices.
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William Kohl | Founder & CEO | Business Development | F1iT, inc. With 23+ years in dental IT, William has helped hundreds of practices build and scale secure, compliant technology systems. As Founder of F1 iT, he offers practical, field-tested insights on infrastructure and cybersecurity. His hands-on experience ensures new practices are built with reliable systems that support long-term growth and protection.
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Robert Malandruccolo | Startups, Projects, Equipment, Refinances, & Real Estate |BofA
Robert Malandruccolo is a Regional Business Development Officer for Bank of America Practice Solutions. Robert has worked specifically with dentists since 2014. He serves both New York and Connecticut dental markets. Robert specializes in start-up locations, additional location, remodels, expansions, equipment, refinancing practice debt and commercial real estate purchases. Robert has over 20 years working within the dental industry; working previously with the two largest dental companies in the market and has helped over 500 dental clients. He takes great pride in helping his clients achieve both their career and personal financial goals.
