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DTSTART:20251102T020000
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:Address: 622 3rd Ave\, Floor 9\, New York\, New York\n\nNYCDS N
 ew Dentist Members/Residents: FREE ADA New Dentist Members: $15 NON-Member
 s: $29This is a New Dentist Event | Membership will be verified Register T
 oday |  View Course Flyer Program Description:Starting your dental career 
 can be exciting\, but knowing where to begin is often the biggest challeng
 e. That's why we've created this course to give new dentists the knowledge
  and guidance they need to confidently build a successful practice. Learn 
 directly from three industry experts specializing in dental finance\, tech
 nology\, and marketing\, and gain the essential foundation to launch your 
 startup with confidence. During our interactive panel discussion\, you’ll 
 also have the opportunity to ask questions and get personalized answers to
  your biggest concerns\, so you leave with clarity on your next steps.Befo
 re the panel discussion starts...The first few people who arrive will also
  be able to receive complimentary headshots! Key Takeaways: Financing Foun
 dations:Debunking concerns and misconceptions doctors have when considerin
 g financing a startupKey factors doctors should consider when preparing fo
 r loan approvalTypical budget allocation strategies startups use after rec
 eiving fundingIT and Marketing systems/softwares Foundations: What a stron
 g IT foundation looks like within a modern dental practiceEverything IT co
 nnects to within a practice including CBCTs\, hardware\, software\, phones
 \, security\, and operational systemsWhy having a dental-specific IT partn
 er is critical for long-term success and supportBranding &amp\; Marketing 
 Foundations: When the right time is to begin marketing a startup practice 
 and the difference between branding and marketingThe importance of owning 
 all digital assets and building a strong branding foundation from the begi
 nningLeveraging organic social media content and storytelling during the s
 tartup and launch phase Meet The Experts:   Max Schillinger | Vice Preside
 nt\, We Capture Media | Managing Partner\, WeCapture DentalMax Schillinger
  is the Co-Founder and Managing Partner of WeCapture Dental\, a full-servi
 ce dental marketing agency under parent company WeCapture Media\, that par
 tners with startup and growth-stage practices to build strong brands and s
 calable marketing systems from the ground up. He also serves as Vice Presi
 dent of Business Development at WeCapture Media\, a multi-sector media and
  marketing company. His work sits at the intersection of branding\, conten
 t strategy\, automation\, and business development\, with a focus on helpi
 ng new dentists own their digital presence from day one. Max is passionate
  about speaking with new doctors on branding and marketing execution for s
 tartup practices.    William Kohl | Founder &amp\; CEO | Business Developm
 ent | F1iT\, inc. With 23+ years in dental IT\, William has helped hundred
 s of practices build and scale secure\, compliant technology systems. As F
 ounder of F1 iT\, he offers practical\, field-tested insights on infrastru
 cture and cybersecurity. His hands-on experience ensures new practices are
  built with reliable systems that support long-term growth and protection.
   Robert Malandruccolo | Startups\, Projects\, Equipment\, Refinances\, &a
 mp\; Real Estate |BofARobert Malandruccolo is a Regional Business Developm
 ent Officer for Bank of America Practice Solutions. Robert has worked spec
 ifically with dentists since 2014. He serves both New York and Connecticut
  dental markets. Robert specializes in start-up locations\, additional loc
 ation\, remodels\, expansions\, equipment\, refinancing practice debt and 
 commercial real estate purchases. Robert has over 20 years working within 
 the dental industry\; working previously with the two largest dental compa
 nies in the market and has helped over 500 dental clients. He takes great 
 pride in helping his clients achieve both their career and personal financ
 ial goals.
DTEND:20260910T003000Z
DTSTAMP:20260721T043137Z
DTSTART:20260909T223000Z
LOCATION:622 3rd Ave\, Floor 9\, New York\, New York
SEQUENCE:0
SUMMARY:The Backbone of a Successful Dental Startup: Finance\, Tech\, and M
 arketing Foundations (New Dentist Event\, In-Person)
UID:RFCALITEM639202050987328302
X-ALT-DESC;FMTTYPE=text/html:<strong>Address:</strong> 622 3rd Ave\, Floor 
 9\, New York\, New York<br><br><div><p><strong>NYCDS New Dentist Members/R
 esidents: FREE </strong></p><p><strong>ADA New Dentist Members: $15 </stro
 ng></p><p><strong>NON-Members: $29</strong></p><div><p><em>This is a New D
 entist Event | Membership will be verified&nbsp\;</em></p><p><em></em><em>
 </em></p><h1><strong><a href="https://www.eventbrite.com/e/the-backbone-of
 -a-successful-dental-startup-finance-tech-and-marketing-tickets-1992848464
 403?aff=oddtdtcreator">Register Today</a> | </strong> <a href="https://www
 .nycdentalsociety.org/docs/localnynewyorkcountynewyorklibraries/default-do
 cument-library/view-course-flyerb09659af-53db-4c88-9ec5-d5cb419f695d.pdf?s
 fvrsn=5a6fed95_1" title="View Course Flyer" data-sf-ec-document-immutable=
 "true">View Course Flyer</a></h1></div><h2>&nbsp\;</h2><h2><strong>Program
  Description:</strong></h2><p>Starting your dental career can be exciting\
 , but knowing where to begin is often the biggest challenge. That's why we
 've created this course to give new dentists the knowledge and guidance th
 ey need to confidently build a successful practice. Learn directly from th
 ree industry experts specializing in dental finance\, technology\, and mar
 keting\, and gain the essential foundation to launch your startup with con
 fidence. During our interactive panel discussion\, you’ll also have the op
 portunity to ask questions and get personalized answers to your biggest co
 ncerns\, so you leave with clarity on your next steps.</p><p><strong><em>B
 efore the panel discussion starts...The first few people who arrive will a
 lso be able to receive complimentary headshots!</em></strong></p><p><stron
 g><em>&nbsp\;</em></strong></p><p><strong><em></em></strong><strong></stro
 ng><strong></strong></p></div><h2><strong>Key Takeaways:</strong> </h2><h3
 >Financing Foundations:</h3><ul><li>Debunking concerns and misconceptions 
 doctors have when considering financing a startup</li><li>Key factors doct
 ors should consider when preparing for loan approval</li><li>Typical budge
 t allocation strategies startups use after receiving funding</li></ul><h3>
 IT and Marketing systems/softwares Foundations:&nbsp\;</h3><ul><li><span s
 tyle="color: rgba(36\, 36\, 36\, 1)\; font-family: Aptos\, sans-serif\; fo
 nt-size: 16px">What a strong IT foundation looks like within a modern dent
 al practice</span></li><li><span style="color: rgba(36\, 36\, 36\, 1)\; fo
 nt-family: Aptos\, sans-serif\; font-size: 16px"></span><span style="color
 : rgba(36\, 36\, 36\, 1)\; font-family: Aptos\, sans-serif\; font-size: 16
 px">Everything IT connects to within a practice including CBCTs\, hardware
 \, software\, phones\, security\, and operational systems</span></li><li><
 span style="color: rgba(36\, 36\, 36\, 1)\; font-family: Aptos\, sans-seri
 f\; font-size: 16px"></span><span style="color: rgba(36\, 36\, 36\, 1)\; f
 ont-family: Aptos\, sans-serif\; font-size: 16px">Why having a dental-spec
 ific IT partner is critical for long-term success and support</span></li><
 /ul><h3>Branding &amp\; Marketing Foundations:&nbsp\;</h3><ul><li>When the
  right time is to begin marketing a startup practice and the difference be
 tween branding and marketing</li><li>The importance of owning all digital 
 assets and building a strong branding foundation from the beginning</li><l
 i>Leveraging organic social media content and storytelling during the star
 tup and launch phase</li></ul><h2><strong>&nbsp\;</strong></h2><h2><strong
 >Meet The Experts:</strong></h2><p><img src="https://www.nycdentalsociety.
 org/images/localnynewyorkcountynewyorklibraries/default-album/blast-headsh
 ots-(200-x-200-px)-(35).png?sfvrsn=5111a244_1" height="182" width="182" al
 t="">&nbsp\; &nbsp\;<strong>Max Schillinger</strong> | Vice President\, We
  Capture Media | Managing Partner\, WeCapture Dental<span style="backgroun
 d-color: rgba(0\, 0\, 0\, 0)\; font-size: inherit\; text-align: inherit\; 
 text-transform: inherit\; word-spacing: normal\; caret-color: auto\; white
 -space: inherit"></span></p><div></div><div><p><strong>Max Schillinger</st
 rong> is the Co-Founder and Managing Partner of WeCapture Dental\, a full-
 service dental marketing agency under parent company WeCapture Media\, tha
 t partners with startup and growth-stage practices to build strong brands 
 and scalable marketing systems from the ground up. He also serves as Vice 
 President of Business Development at WeCapture Media\, a multi-sector medi
 a and marketing company. His work sits at the intersection of branding\, c
 ontent strategy\, automation\, and business development\, with a focus on 
 helping new dentists own their digital presence from day one. Max is passi
 onate about speaking with new doctors on branding and marketing execution 
 for startup practices.</p><p>&nbsp\;</p><img src="https://www.nycdentalsoc
 iety.org/images/localnynewyorkcountynewyorklibraries/default-album/blast-h
 eadshots-(200-x-200-px)-(36).png?sfvrsn=c9c05a97_1" height="186" width="18
 6" alt="">&nbsp\; &nbsp\;<strong>William Kohl</strong> | Founder &amp\; CE
 O | Business Development | F1iT\, inc.&nbsp\;</div><p>With 23+ years in de
 ntal IT\, William has helped hundreds of practices build and scale secure\
 , compliant technology systems. As Founder of F1 iT\, he offers practical\
 , field-tested insights on infrastructure and cybersecurity. His hands-on 
 experience ensures new practices are built with reliable systems that supp
 ort long-term growth and protection.</p><p>&nbsp\;</p><p><img src="https:/
 /www.nycdentalsociety.org/images/localnynewyorkcountynewyorklibraries/defa
 ult-album/blast-headshots-(200-x-200-px)-(37).png?sfvrsn=1c46ae4f_1" heigh
 t="187" width="187" alt="">&nbsp\;<strong>Robert Malandruccolo&nbsp\;</str
 ong>| Startups\, Projects\, Equipment\, Refinances\, &amp\; Real Estate |B
 ofA</p><p><strong>Robert Malandruccolo </strong>is a Regional Business Dev
 elopment Officer for Bank of America Practice Solutions. Robert has worked
  specifically with dentists since 2014. He serves both New York and Connec
 ticut dental markets. Robert specializes in start-up locations\, additiona
 l location\, remodels\, expansions\, equipment\, refinancing practice debt
  and commercial real estate purchases. Robert has over 20 years working wi
 thin the dental industry\; working previously with the two largest dental 
 companies in the market and has helped over 500 dental clients. He takes g
 reat pride in helping his clients achieve both their career and personal f
 inancial goals.</p><br>
END:VEVENT
END:VCALENDAR
